Il Giardino dell'Eden: 3 May 2026
The story of the second edition. The cover is signed by Michele Tasi, winner of the photography contest.
A Rocca d'Italia event
Il Giardino dell'Eden
Cars, craftsmanship, design, art and Italian flavors, in a day open to the public in the heart of Chianti.
Next edition
Castello della Paneretta
27 September 2026 · 2–8 pm
The mission
A meeting place for Made in Italy.
Il Giardino dell'Eden brings together companies, artisans, collectors, professionals, families and enthusiasts. Supercars, classic cars, design, fashion, art, food and wine share the same place, and out of that come chances to discover things, compare notes and work together.
The third edition takes place on Sunday 27 September 2026 at Castello della Paneretta, between Siena and Florence. Entry is free, with a named booking.
Voices from the past editions
What people say about Il Giardino dell'Eden
“For us Il Giardino dell'Eden was not simply an event, but an experience built with great sensitivity, atmosphere and attention to detail. We greatly appreciated the intention to create a setting able to go beyond the classic trade-show format, bringing out instead the dialogue between craftsmanship, design, culture and human connection. It was a pleasure to bring the world of Casa Giusti into the Tuscan hills, and to see how all the partners there shared very similar values and energy. We believe this is only the beginning of a collaboration with great potential.”
The magazine
The magazines of the past editions
Il Giardino dell'Eden: 22 April 2025
The very first edition of the magazine, telling the story of the transition from the first to the second edition.
Photography contest
Shoot the cover of the next magazine
At every edition, guests can enter the Giardino dell'Eden photography contest. The photograph the jury chooses becomes the cover of the next edition's magazine, published with the photographer's name.
01
Come to the event and tell the story of the day, with a camera or a smartphone.
02
Send between one and five photographs by the deadline set out in the rules.
03
The Rocca d'Italia jury judges the entries on quality, storytelling and fit with the character of the event.
04
The chosen photograph runs on the cover of the next magazine, with the photographer's name.
The cover of the second edition is by Michele Tasi, who won the photography contest.
To enter the contest you have to attend the event and sign the entry form.
Partnership
Build a presence that fits your brand.
Every partnership starts from your sector, your goals and the kind of relationship you want with the guests. A presence can include installations, activities, products, content or services built into the program of the day.
- associate the brand with a project devoted to Made in Italy
- show products and processes through a real, physical presence
- create content before, during and after the event
- meet the public, companies and professionals
- run an activity dedicated to the guests
Exhibitors
Bring your work in front of the public.
Il Giardino dell'Eden selects companies, artisans and producers working in automotive, fashion, design, art, beauty, wine, food and lifestyle.
To take part in the 27 September 2026 edition, tell us about your company and the kind of space or activity you would like to create.
Apply as an exhibitor
Cars on display
Put your car forward
We are selecting historic, classic, sporting, racing, supercar and collector cars.
Private owners, clubs, racing teams and anyone representing several cars can apply. Each proposal is assessed on the car itself, the space available and the display plan.
Submit your application