The Garden of Eden in Rocca d'Italia
WHERE BRANDS BECOME EXPERIENCES
The Garden of Eden: our most iconic event
An outdoor lounge that combines motors, art, music, and gastronomy in a unique scenic setting.
For companies, this is a concrete opportunity to:
Meeting the right customers —entrepreneurs, collectors, and lifestyle enthusiasts who love to live well.
Let people try your products – tastings, test drives, exhibitions, and live activities that put the brand in people's hands.
Building relationships – networking opportunities in an elegant yet informal setting that encourages conversation and word of mouth.
Tell your story in a different way —not with a flyer or a cold booth, but with an experience that excites and leaves a lasting impression.
Whether you are a brewery, a winery, a local bank, or a supercar rental company, Giardino dell'Eden is the place where your brand becomes part of a bigger story, that of Dolce Vita .
Frequently Asked Questions
Frequently Asked Questions
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Food & beverage companies, fashion brands, design, automotive, artisans, local banks, and businesses that want to express themselves with style.
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Targeted visibility, valuable contacts, professional photo/video content for your communications, and a natural association between your brand and a prestigious event.
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We offer you the most suitable format: tasting stand, experiential corner, static exhibition, or interactive activity. We decide on the concept together and bring it to life.
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From the staging to the type of interaction with the audience, everything is tailored to enhance your brand.
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The costs of participating in Rocca d'Italia events are fully deductible for most companies.
THE NEXT GARDENS OF EDEN
Sunday, May 3
Bagnaia Royal Golf
AREAS OF INTEREST:
Outdoor furniture and design;
Natural fabrics, handicrafts, outdoor decorations;
Fashion and accessories;
Hats, sunglasses, leather bags, jewelry, scarves;
High-quality food and beverages;
Wines, botanical liqueurs, premium mineral waters, artisanal spirits, cigars, oils;
Beauty, fragrances & lifestyle;
Art and designer objects;
Sculptures, ceramics, paintings, photography, unique exhibition pieces;
Products or services related to the automotive world.
A major exhibition in the heart of Siena to bring Made in Italy to life.
THE AUDIENCE
The audience is divided into two groups:
The 20 guests of the Tuscany Hills Experience,
selected from among entrepreneurs and collectors of
supercar.
Between 600 and 1,000 visitors expected at the Garden
of Eden, drawn by the lure of cars and
from the cultural and food and wine offerings.
An audience made up of car enthusiasts,
lovers of wine and the Italian lifestyle.
Estimated media coverage exceeds 300,000
impression between social media and digital content.
Saturday, September 19
Punta Ala Marina
The Marina di Punta Ala is transformed into a stage for the best local craftsmanship and Made in Italy companies. An opportunity to
AREAS OF INTEREST:
Outdoor furniture and design;
Natural fabrics, handicrafts, outdoor decorations;
Fashion and accessories;
Hats, sunglasses, leather bags, jewelry,
scarves, resortwear brand;
High-quality food and beverages;
Wines, botanical liqueurs, premium mineral waters, artisanal spirits, cigars, oils;
Beauty, fragrances & lifestyle;
Art and designer objects;
Sculptures, ceramics, paintings, photography, unique exhibition pieces;
Products or services related to the automotive and nautical world.
THE AUDIENCE
Guests and community Rocca d'Italia (entrepreneurs,
collectors, enthusiasts).
500–1,000 visitors expected in the afternoon/evening.
Target: car and wine enthusiasts, fans of
boating, lifestyle, and music.
Estimated average coverage: over 300,000
digital impressions.
Collaborate with us in an experience that leaves your brand's signature.
WE CREATE REAL VALUE
Where is your value?
Every collaboration with Rocca d'Italia stems from the meeting of excellence and vision.
We offer companies the opportunity to integrate themselves into our events, creating authentic and recognizable value that enriches the guest experience and strengthens the brand image.
From experiential partnerships to exclusive appearances, every contribution finds its place in a refined and coherent context, where quality and attention to detail become tools of communication.
Collaborating with Rocca d'Italia means being part of a shared story, in which every gesture leaves a concrete and memorable mark.